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Privacy Policy

Serving comfort with a wink, sass with a smile, and comfy undies that love your bum, hooha & the planet!

Last updated: January 2026

At Cheeki Bum, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or shop on our website.

Who we are

Our website address is:
👉 https://cheekibum.com.au

Cheeki Bum is an Australian-owned business operating in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What personal data we collect and why

Comments

When visitors leave comments on our site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available at: https://automattic.com/privacy/.
Once approved, your profile picture may be visible to the public alongside your comment.

Media

If you upload images to the website, please avoid uploading images with embedded location data (EXIF GPS). Visitors to the site may be able to download and extract this data.

Cookies

Our website uses cookies to improve your browsing experience.

  • If you leave a comment, you may opt-in to saving your name, email address and website in cookies for convenience. These cookies last for one year.
  • If you visit our login page, a temporary cookie is set to check if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
  • When you log in, cookies are used to save your login information and screen preferences. Login cookies last for two days, and screen preference cookies last for one year.
  • If you select “Remember Me”, your login will persist for two weeks.
  • If you edit or publish content, an additional cookie may be saved which contains no personal data and expires after one day.

You can disable cookies via your browser settings at any time.

Embedded content from other websites

Articles on this site may include embedded content (such as videos or images). Embedded content behaves exactly as if you visited the other website.

These external websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with that content.

E-commerce & payments (important bit for you 💳)

When you purchase from Cheeki Bum, we collect personal information necessary to fulfil your order, including:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number

Payments are processed securely through third-party payment providers (such as Stripe, PayPal, or similar). We do not store or have access to your full credit card details.

Email marketing

If you subscribe to our mailing list, we may send you:

  • Product updates
  • Launch announcements
  • Special offers

You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

Who we share your data with

We only share your data where necessary to operate our business, including with:

  • Website hosting providers
  • Payment processors
  • Email marketing platforms
  • Shipping and fulfilment services

If you request a password reset, your IP address may be included in the reset email.

We never sell your personal information.

How long we retain your data

  • Comments and their metadata are retained indefinitely to help recognise follow-up comments.
  • Registered user information (if applicable) is stored in user profiles.
  • Order and transaction records are kept for legal, accounting, and tax obligations.

You can request deletion of your data at any time, subject to legal requirements.

What rights you have over your data

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction or deletion of your personal data
  • Withdraw consent for marketing communications

To make a request, please contact us using the details below.

Where your data is sent

Visitor comments may be checked through automated spam detection services. Some service providers may store data outside Australia, but only where appropriate safeguards are in place.

How we protect your data

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

📧 hello@cheekibum.com.au
🌐 https://cheekibum.com.au

Comfort that hugs in all the right places, cheeky styles that make you smile, and underwear that actually fits. Designed to move with you (no digs, no tags, no worries).

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