Cheeki Bum comfy undies are thoughtfully designed by Lennita Madonna, with the support of her mum — a woman with over 45 years of experience in the fashion design & manufacturing industry.
Each piece is proudly made right here in Queensland by Lennita’s brother’s manufacturing business, with her mum overseeing production and even sewing some of the underwear herself.
Every style has been tried, tested, and truly loved by real women to ensure the perfect balance of comfort, durability, and fit — because underwear should feel as good as it looks.
Cheeki Bum underwear is designed to feel snug but never tight. Our signature Cheeki Cut hugs your curves without digging in, rolling down, or squeezing in the wrong places. Think supportive, flattering, and comfy from morning to night.
Nope 🙅♀️
Our waistbands are designed to stay put — whether you’re sitting, bending, chasing kids, or just living life.
Our semi-seamless styles sit smoothly under clothing and help minimise visible lines.
Lace trim styles may show slightly under very thin or tight fabrics — perfect for everyday wear, less ideal under clingy dresses.
Yes! Our high waist front double-layer styles provide gentle tummy and hip support without feeling restrictive or shapewear-tight.
Semi-seamless styles → everyday comfort, smooth under clothes
Lace trim styles → feminine, pretty, still comfy
Low waist/low rise styles → for those who love a bit less fabric and sass
Choose based on your outfit and how cheeky you’re feeling 😉
Our Cheeki Bum underwear are designed to be comfy, breathable and forgiving.
If you are between sizes, we recommend sizing up for a relaxed fit – especially in the lace styles.
For our Cheeki Elastic free styles, stick with your size for a comfortable fit, or size down for a more supportive fit.
See our Size Guide for more information,
Absolutely 💕
Our underwear is designed for real women — curvy, petite, athletic, post-baby, and everything in between.
Size down for a firmer fit
Size up for relaxed, all-day comfort
Still unsure? Send us a message — we’re happy to help.
Cheeki Bum underwear is made from EcoVero Viscose & Elastane — a breathable, buttery-soft fabric that’s kinder to your skin and the planet 🌿
Yes 💨
Breathability is essential for everyday underwear. Our fabric allows airflow and helps reduce moisture build-up, keeping you comfortable all day.
Your underwear sits against your vagina all day. Breathable, quality fabric helps reduce irritation, discomfort, and moisture — especially in sensitive areas.
Yes. Our fabric is soft, gentle, and breathable — perfect for sensitive skin and intimate areas.
Yes 🌱
Sustainability is woven into everything we do — from EcoVero fabric to recycled and biodegradable packaging and small-batch production. We are aiming for full sustainability and transparency.
Small-batch production helps us:
Reduce waste
Maintain quality
Avoid overproduction
Create thoughtfully made underwear
Slow fashion, done properly ✨
To keep your underwear looking and feeling great:
Cold, gentle wash
Mild detergent
Wash in a laundry bag
Air dry when possible
We recommend air drying to extend the life, stretch, and softness of your underwear.
We ship Australia-wide 🇦🇺
International shipping may be added in the future.
For hygiene reasons, we do not accept returns or exchanges on opened underwear. We do however, offer “Our Sealed with Love Size Exchange Promise” Please check our Returns Policy for full details.
If there’s a manufacturing fault, contact us and we’ll make it right — easy, respectful, and stress-free 💕
Yes, all prices in AUD are inclusive of GST.
All pricing on CheekiBum.com.au is shown in AUD for our Australian Customers. Currently we are not servicing other countries yet.
Always 💗
We’re real people behind the brand and love helping you find your perfect fit. Reach out via our contact page or Instagram DMs anytime.
Comfort that hugs in all the right places, cheeky styles that make you smile, and underwear that actually fits. Designed to move with you (no digs, no tags, no worries).
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